Equality Equation

Equality Equation operates as a social justice innovation lab, pooling together the brightest minds in art, media, and activism. This is done by building the most effective, dynamic and innovative digital campaigns and movements, which ultimately create seismic social and cultural change. Cut50 is one of Equality Equation's new clients. The initiative was created by CNN anchor Van Jones with the purpose of providing rehabilitation and resources for inmates going back into society. Another one of Equality Equation's clients is #VoteProChoice; an initiative lobbying for more birth/abortion rights for women.

The Ask

Create social copy for Cut50 and #VoteProChoice Twitter and Facebook channels. Consider the type of tone and audience that is being addressed.

The Strategy

To create messaging that both informs and educates the audience on these initiatives then encourages them to take action. The tone: urgent, straight-forward and persuasive.