I use innovation to solve complex challenges & unlock new opportunities.

I specialize in research + insights that inform a business-driven and consumer focused strategy. I excel at finding those unique insights that not only help craft a story, but provide:
1.  A clear understanding of the problem or challenge at hand.
2.  A foundation for a strategic plan of action.
3.  A new perspective.
4.  A space for untapped opportunities for brands.

I use a strategic approach that blends creativity and psychology: which seeks to uncover human & real world truths that can drive solutions. As a strategist, my goal is to create:
1. Simplicity: for discovery/intake process, finding the key information to help drive a tailored and informed strategy.
2. Authenticity A strategy that comes to life across new ideas, experiences and services that remain true to the brand values.
3. Impact: Helping create long term change and transformation for businesses.
 
I enjoy doing strategy across: Brand, Innovation, and Product.
When i'm not doing strategy: In my spare time, I enjoy staying up on new trends, traveling, and discovering both old and new films.